“He was always looking for ways to expand the experience of film,” Rocky says of his father. His notion was to turn movies from passive audience entertainments into “events,” drawing people to the theater. So how did a star-studded ’70s disaster flick starring Charlton Heston and Ava Gardner lead to today’s floor-melting heaters?Ī former executive of MCA/Universal Television who helped pioneer the prime-time made-for-TV movie, Jennings Lang saw the extent to which television and impending recording technologies like the VCR were direct competition to movies. The Sensurround system’s unique folded-horn speaker design, invented by Gene Czerwinski of Cerwin-Vega, became a staple of the disco craze and has influenced nightclub, concert hall and home theater soundsystems ever since. Sensurround popularized the idea of using sub-audio bass frequencies in theaters and, later, on dancefloors. That teenager was Rocky Lang, son of famed movie producer Jennings Lang, whose 1974 blockbuster Earthquake gave birth to the “Sensurround” soundsystem – and sparked the development of the first widely-used subwoofer design. This contemporary bass effect traces itself, beyond any psychotropic symptoms and sound engineering prowess, back to a surprisingly meek source: A teenager huddled under his bedroom desk in early 1970s Los Angeles. Beyond what you hear from the stacks of speakers, the air seems to vibrate around you. Two generations of partiers have felt that clothing-rippling rumble at the rave, the undulating walls of the underground, a festival’s phalanx of whomp.
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